Germany’s Surprising Switch to Nike from Adidas starting in 2027

In this episode, Ken and Rox dive into the German Football Federation’s shocking decision to drop Adidas in favor of Nike starting in 2027. They explore the business and branding factors that could’ve led to the historic shift, as well as the deeper cultural impact of Germany’s most iconic sports brand losing ground at home. The conversation also touches on how fans might react to the move and what it reveals about the evolving global strategies of Nike and Adidas.

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